FOCUS AREAS

THE WORK

FOCUS AREAS

We work with marketing agencies, in-house teams, and talent managers in a variety of ways through non-legal consultations for ethical digital marketing.

  • Weigh different sides of a situation.

  • Make decisions that align with the company's Code of Ethics (or create them).

  • Provide guidance on issues (e.g., personalization, data privacy, conflicts of interest, and social responsibility).

  • Help businesses identify & resolve ethical dilemmas in their marketing campaigns & strategies.

  • Develop best practices and processes for ethical standards.
  • Embedded in the team to act as a Fractional Chief Ethics & Integrity Officer.
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  • Provide updates and guidance on international advertising standards.
  • Identify strategic partnerships between trusted brands & creators with high-integrity.

  • Develop partnership briefs.
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