Degenaars® Agency brings 10+ years of agency and brand marketing experience, including a proven track record of driving successful digital campaigns and brand programs globally. 

Chris Degenaars is a Certified Ethical Advertising Executive (CEAE), has a certification in Greenwash Prevention, and has completed CPD legal courses to provide non-legal services for ethical digital marketing. Chris is not a lawyer, but is a trusted industry professional, committed to understanding and supporting on complex ethical issues in the world of digital marketing.

Through working with marketing agencies and in-house marketing teams, we provide support with integrity in communications (e.g., Greenwashing & Pridewashing), develop best practices for reviews, UGC and endorsements, consult on highly-regulated clients (e.g., fossil fuels, cannabis), and provide best practices on data management & personalization strategies.

We also assist with the the enforcement of FTC guidelines for influencer deals and facilitate partnerships between high-integrity creators and brands. 

You can bring us in to support on specific projects, review & address potential ethical pitfalls, and advise on relevant regulations, or we become embedded in your team & company to act as a Fractional Chief Ethics & Integrity Officer.